🚀 What is HubSpot, and Why Do So Many Businesses Use It?

Guillaume Soum
22 avr.
2 min de lecture

When people search for CRM tools, HubSpot is almost always at the top of the list. And for good reason — it’s one of the most powerful and user-friendly platforms for managing marketing, sales, and customer relationships.

But while HubSpot is great for nurturing and converting leads, tools like Scaloum are perfect for finding and enriching them before they ever land in your CRM.

Let’s break it down. 👇

🧩 What is HubSpot?

HubSpot is an all-in-one CRM platform that helps businesses manage their:

Marketing (email campaigns, landing pages, lead tracking)
Sales (pipelines, deal tracking, automation)
Customer Service (tickets, live chat, knowledge base)
Operations (automation, integrations, data sync)

Its intuitive interface and free tier make it accessible for startups, while its advanced features support scaling companies.

🧠 Why is HubSpot so popular?

✅ Easy to use – Clean UI, drag-and-drop builders, and no-code automations
✅ Free to start – Offers strong features even on the free plan
✅ Highly scalable – Grows with your team and customer base

✅ Built-in integrations – Works with 1,000+ tools, including Slack, Gmail, Stripe.

🔗 Where does Scaloum fit in?

HubSpot is excellent for converting leads, but you need a consistent flow of qualified contacts to fill your CRM.

That’s where Scaloum comes in:

Use Scaloum for…	Then push to HubSpot to…
Scraping leads from LinkedIn & Google	Nurture leads with emails & workflows
Finding emails and phone numbers	Track every touchpoint and follow-up
Building multichannel sequences	Convert with personalized automation

Scaloum lets you extract, enrich, and pre-qualify leads before syncing them into HubSpot. The result? A clean pipeline filled with the right people — ready for nurturing and closing.

✅ Final Thoughts

If you're using HubSpot and you're not pairing it with a tool like Scaloum, you're leaving leads on the table. HubSpot helps you convert. Scaloum helps you find. Together? You’ve got a complete acquisition engine.